Performance Metrics
The Challenge
GlowUp Cosmetics wanted to launch a new product line to Gen-Z customers but lacked social media brand recognition and engagement.
Our Strategy
We designed viral short-form video strategies on TikTok and Instagram Reels. We managed relationships with 45 micro-influencers who posted review videos, and coordinated discount codes to track direct sales attribution.
The Results
The campaign went viral, accumulating millions of video views, growing their followers exponentially, and generating record ecommerce revenue.
Tools & Technologies Used
CapCut
Canva Pro
Buffer
TikTok Ads Manager